Brought to you in part by AIA Partner Fenner & Esler
24 AIA LUs Approved

AIA Delaware, in collaboration with AIA Pennsylvania, who has partnered with GoalMakers is offering a 10-week online training curriculum customized to bolster firm leaders’ and their teams’ business, leadership, and financial acumen.

Informed by three decades of business coaching and feedback, the Master Manager program combines a self-paced curriculum with the structure, accountability, and networking benefits of live facilitated bi-weekly peer sessions.

Brought you you in part by: FENNER & ESLER – the Professional’s Choice for Firm Insurance

The self-paced online curriculum, designed for real-world application, will give aspiring, mid-career, and seasoned managers a suite of tools to:
  • Build organizational alignment
  • Serve the right clients better
  • Empower teams
  • Run a more profitable practice

To learn more about the program, start a free preview, and register, visit “The Master Managers Program: Foundations for the Business of Architecture” registration page.

Live Cohort Learning Sessions (new dates)
Live facilitated peer-to-peer sessions hosted online are scheduled for Tuesdays, 12 – 1 pm EST from January through March, 2025:  
  • January 14th | Onboarding and Program Kick-Off
  • January 28th | Vision, Goals, and Planning Process
  • February 11th | The Right Team and Customer
  • February 25th | An Empowered System of Management
  • March 11th | Demystifying the Financials
  • March 25th | Applying the Financials and Graduation

Program Discounts
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Self-Paced Curriculum Highlights & Outcomes

Set Goals All the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a ‘good goal’ and create company-wide, department-level, & individual goals that align with our vision. 
  • Set a company-wide vision.
  • Learn how to create good goals.
  • Create goals for the company, departments & each employee.

Focus on the Process Not a Plan

We’ll get a baseline of our company’s current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.
  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.
  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.

Serve the Right Customer

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.
  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. We determine if our team members meet the criteria required to work in an environment of empowerment and how to coach them in they can.
  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of ‘Wide Boulevards, High Curbs’.

Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 
  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.

Applying the Financials 

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 
  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision.