The Architect's Voice: Advocating for Our Profession
The Architect’s Voice: Advocating for Our Profession is designed to help you tell your architectural story; let the AIA Message Book be your guide for crafting clear, positive, and memorable messages to a variety of audiences and settings.
While there is great respect for architects, there’s little understanding of what architects do, or how our work affects others. It’s our job to help others understand what we do, and more importantly, why it’s important to them. We know well that when we collaborate closely with clients, we can design and build better homes, communities and public spaces that benefit us all.
This resource assists you in explaining the work of architects. It uses message points, statistics, and anecdotes that you can customize or share as examples with clients, civic leadership and community. Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public.
While there is great respect for architects, there’s little understanding of what architects do, or how our work affects others. It’s our job to help others understand what we do, and more importantly, why it’s important to them. We know well that when we collaborate closely with clients, we can design and build better homes, communities and public spaces that benefit us all.
This resource assists you in explaining the work of architects. It uses message points, statistics, and anecdotes that you can customize or share as examples with clients, civic leadership and community. Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public.